A strong social media presence is essential these days for any kind of business. Some media are more relevant for ecommerce. In this post the focus is on top media that are relevant for digital commerce. The major characteristic of social media websites is their varied nature. They differ in the audience they reach and … Continue reading Creating a Social Media Presence for your Ecommerce Business
What Goes into Ecommerce Website Design?
Ecommerce Website Design Essentials An ecommerce website design typically has three key elements: A header section, a body section, and a footer section. These sections generally are arranged vertically in the following order. We will look at what goes into each of these sections, and then at the considerations that may affect ecommerce website design. … Continue reading What Goes into Ecommerce Website Design?
PPC Advertising Management – How To
Pay-per-click means you pay only for a click on your ad. That click will typically lead to a “landing page” on your website. In effect, through PPC advertising management, you will be paying only for a visit to your website. This is unlike traditional advertising, where you have to pay for showing the ad. Even … Continue reading PPC Advertising Management – How To
How to do Ecommerce SEO
Ever wondered how to do ecommerce SEO? Search engine optimization is important to answer the question - what is ecommerce marketing strategy? People these days start their shopping with a search. They check where a product is available and compare the prices of different sellers. They also read reviews of the product by past users. … Continue reading How to do Ecommerce SEO
Better Ecommerce Digital Marketing Strategy to Increase Market Share
Customers are increasingly shopping online through their smartphones, tablet, or laptops due to the convenience rather than visiting offline stores for their purchase. However, businesses have still not realized and made a reliable ecommerce digital marketing strategy to increase their market share. There are still some brands that have outgrown every competition or challenge that … Continue reading Better Ecommerce Digital Marketing Strategy to Increase Market Share
Digital Commerce Marketing – What and How
Digital commerce marketing is more than selling. Selling focuses on selling what is available. Ecommerce and online marketing covers much more: Deciding what to sell, Finding ways to make the selling easier, and The actual selling process. We had discussed the first of these in an earlier post on drop shipping. We discussed: The importance … Continue reading Digital Commerce Marketing – What and How
Dropshipping Business – A Close Look
What is Dropshipping? Dropshipping is a retail business model where the shopkeeper sells products online without stocking the merchandise or shipping it to the buyer. Instead, the store owner focuses on marketing and passes on the orders received to the drop shipper. A dropshipping general store ships the products to the customer under the name … Continue reading Dropshipping Business – A Close Look
Shopping Cart Software Solutions – Types and Success Factors
The dictionary definition of traditional shopping cart - "A small vehicle that you push around a store, putting the things that you want to buy in it". You cannot put such a physical vehicle into a virtual digital commerce store. Instead, you have shopping cart software that allows you to do the same things, such … Continue reading Shopping Cart Software Solutions – Types and Success Factors
Payment Gateway for Ecommerce Businesses
Your ecommerce business sells online. If you don’t accept payments also online, the business is unlikely to prosper. In these days of many online payment options, buyers tend to have their favourite options. Unless you allow them to shop with their favourite payment gateway for ecommerce, you could lose significant volumes of business. In this … Continue reading Payment Gateway for Ecommerce Businesses
Digital Commerce Platform for your e-commerce Business
“Digital commerce platform facilitates purchasing transactions over the Web, and support the creation and development of customer relationships across multiple retail, wholesale, mobile, direct and indirect sales, call center, and digital sales channels. Key functionality for this technology includes the creation and management of product catalogs, Web storefronts, shopping carts, and product recommendation and personalization.” … Continue reading Digital Commerce Platform for your e-commerce Business