Digital Commerce Challenges And Their Solutions

Building a successful eCommerce platform is crucial for any business to thrive in today’s market, as eCommerce is expected to account for 17% of the retail industry in recent years. However, the rapid growth of digital commerce over the past decade has presented numerous challenges. Keeping up with online businesses’ ever-increasing size and demand is…More

Importance of Market Research in Product Development Lifecycle

Product development lifecycle is a process that involves creating, designing, and launching a new product into the market. It is a difficult process that needs meticulous preparation, investigation, and execution. One of the most critical components of product development is market research. Market research involves gathering and analysing data about the market, customers, and competitors…More

Understanding Product Aesthetics Intelligence

The product aesthetics is an important element in marketing and product development. It refers to how the product looks and feels. Although the first impression of a product is its visual feel, other factors like color and sound are also equally essential as they can impact a user’s experience and opinion. It is now established that…More

A Comprehensive Guide on Product Marketing

According to the Harvard Business School, a complete lack of preparation is the biggest issue businesses face when introducing a new product. As a result, up to 30,000 new items are introduced each year, with at least 95% failing. While there are numerous reasons why goods might fail, a strong product marketing strategy can assist in reducing many…More

Inbound Content Marketing Activity Types for B2B

To sustain business, it is important to understand inbound content marketing activity types for B2B. It is a part of inbound marketing strategy for B2B, which includes creating and sharing valuable content that attracts, engages, and converts prospects into customers. inbound content marketing strategies for B2B involves customer-centric approach that focuses on creating content that…More

B2B Content Types and Formats for Inbound Content Marketing

B2B content marketing is an essential part of any inbound marketing strategy. And B2B content types and formats for inbound content marketing that can be used are vast. Each format can address different stages of the customer journey, from awareness to consideration to decision-making, and can help establish a business as a thought leader in…More

What is Inbound Marketing Management?

Inbound marketing can be defined as a blend of techniques to draw customers by creating valuable content through social media management, content marketing management, search engine optimization (SEO), and branding. Inbound marketing management is about bringing customers closer to the product. The strategies of inbound marketing management are primarily based on three premises and they are to: Invest in…More

A Conprehensive Guide on Online Reputation Management

In this digital world, online reputation management has become a critical aspect of any business. A brand’s reputation is about how it identifies itself, and the public perceives its image. Any business that wishes to thrive must be more familiar with and concerned about its public image. Online reputation management involves monitoring, influencing, and protecting…More

Artificial Intelligence in Digital Marketing – Impact Overview

Artificial intelligence (AI) has now permeated most aspects of human lives including how people do business online. Whether it is Google’s RankBrain or voice search, emails, social media platforms, SIRI, Netflix, Amazon, and many others, AI has become all-pervading. Invariably, the impact of artificial intelligence in digital marketing. Many believe that the impact of artificial intelligence…More

What is Social Media Management?

Updated April 4, 2023 Social media is growing extensively with 11 new users added every second. According to market and user data provider, Statista, more than 4.76 billion people across the globe are present on one or the other social media platforms. Businesses consider this statistics important and this shows in their social media management…More