Top digital marketing strategies to consider in 2023

Digital marketing is an ever-changing ecosystem, sensitive to a range of factors that govern the market. Digital marketing strategies of today might become obsolete tomorrow and yield no results. Also, algorithms of the social media platforms or search engines can change overnight, which is why a business owner and digital marketer has to comply and…More

What Is The Role Of Social Media Reputation Management For Businesses?

A report shows that by the end of 2023, there will be an estimated 4.89 billion social media users worldwide. Another report states that around 55% of clients are familiarized with the brand through social media platforms. These statistics offer a massive opportunity for marketers and business owners. It allows them to use social media…More

What is Social Media Management?

Social media is growing extensively with 11 new users added every second. More than 3.2 billion people across the globe are present on one or the other social media platforms. Hence, over 38% of the organizations today, are planning to spend more than 20-30% of their advertising budget on social media management services. Social media…More

What is Dropshipping?

There are different types of retail businesses. For those entrepreneurs or businesses, who does not want to invest heavily, dropshipping can be considered a viable option. Ideally, a dropshipping businesses don’t invest heavily to maintain stock, buy large warehousing space, and purchase a fleet of vehicles to offer delivery service. Entrepreneurs who wish to explore…More

What are Shopping Cart Software Solutions?

The dictionary definition of traditional shopping cart – “A small vehicle that you push around a store, putting the things that you want to buy in it”. You cannot put such a physical vehicle into a virtual digital commerce store. Instead, you have a shopping cart software solution that enables one to select things to…More

Digital Commerce Platform for your e-commerce Business

“Digital commerce platform facilitates purchasing transactions over the Web, and supports the creation and development of customer relationships across multiple retail, wholesale, mobile, direct and indirect sales, call center, and digital sales channels. Key functionality for this technology includes the creation and management of product catalogs, Web storefronts, shopping carts, and product recommendation and personalization.”…More

Ecommerce Shipping Options that add Value in the Fulfillment Process

In a study conducted by Forter and OnePoll, insights were shared on different reasons behind the high ecommerce shopping cart abandonment rate in the ecommerce ecosystem. In the graph shown below, we can observe the top five reasons behind why shoppers abandon their cart. The top five reasons were – need to re-enter shipping info,…More

Creating an Effective Questionnaire – Tips and Examples

To create an effective questionnaire for primary market research you have to be very clear what exactly you want to find out. Market research can be done to find out different things about the market. For example – is there a market for the new product you are planning to launch?, what features can you…More

Digital Commerce Explained – Business Models and Success Factors

Here you’ll find digital commerce explained and a clear idea of what digital commerce success means and the issues that affect it. The term digital commerce explained – digital commerce enables customers to purchase goods and services through an interactive and self-service experience. That means digital commerce involves a purchase of goods and services, provides…More

What is Market Research and its Advantages? – In-Depth Version

The key advantages of market research is that it could mean the difference between life and death for a business. Studies have repeatedly found that new ventures fail because founders neglect to look at the market before starting the business. Failing to look at the market can lead to problems like entering an intensely competitive…More