As competition grows, retailers start exploring new ways such as omnichannel commerce, mobile, different channels, and social to improve sales. However, no two channels interact with one another to provide a personalized and seamless buying experience. According to The Future of Customer Engagement and Commerce website, this is the case with multichannel commerce which has … Continue reading Omnichannel Commerce Explained
What is Digital Commerce?
There are multiple ways to answer this question. The easiest explanation would be - digital commerce is the selling and buying of products and/or services online. The transaction may take place online or offline. It is important to note that most businesses operating in different industries have an online presence and provides information on their … Continue reading What is Digital Commerce?
Difference Between Headless Ecommerce and Traditional Ecommerce
Many ecommerce businesses explore different options to bring effectiveness in their operations. While traditional ecommerce platforms enable an entrepreneur to start a website, it is essential to understand which type of solution will suit the most. Another option is headless ecommerce. As traditional and headless have their own pros and cons, it is essential to … Continue reading Difference Between Headless Ecommerce and Traditional Ecommerce
Retail Customer Journey is Changing. How do you Adapt?
What is a Customer Journey? If you find that there is no bread, you go out to the nearby store and get it. Here the retail customer journey is simple. The customer felt a need, knew where to go to meet it and went and got it. Not all customer journeys are that simple, particularly … Continue reading Retail Customer Journey is Changing. How do you Adapt?
A Look at the Experiential Luxury Market
The number of wealthy people has been increasing over the years. Currently, the number of high net worth individuals is estimated globally at 12.7 million. These people own $46.2 trillion of assets. The number of very rich (with assets between $5 million and $30 million individually) was 2.67 million as of 2019. The very rich … Continue reading A Look at the Experiential Luxury Market
Digital Transformation in Retail – Examples
When you hear 'digital commerce' or 'e-commerce', the image that emerges in your mind could be online marketplaces like Amazon or Alibaba. Retail digitalization is leading to a transformation that helps traditional brick-and-mortar stores to compete successfully in different ways. Unlike many predictions, the arrival of online stores has not led to the disappearance of … Continue reading Digital Transformation in Retail – Examples
What are Open Source Ecommerce Platforms?
E-commerce platforms, i.e., software that you can use to set up your ecommerce business, come in two forms. Firstly, there is proprietary software where you pay for a license to use it. Secondly, there is open-source software that you can get for free and where you have access to the underlying code. Proprietary software can … Continue reading What are Open Source Ecommerce Platforms?
How to Improve Email Campaign Effectiveness?
Successful email campaigns attend to improve: Deliverability: Ensuring that your emails are delivered to the inbox of the recipients and Desired Response: Improving the percentage of recipients who open, read, and act upon the email In this post, we look at best practices that help achieve these results. The Issue of Email Deliverability The emails you … Continue reading How to Improve Email Campaign Effectiveness?
Email Marketing for Ecommerce Businesses
Accustomed as you are to voluminous and unwanted email, it might surprise you that email is the top marketing communication. Many studies have confirmed the effectiveness of email campaigns. Despite all the spam mail, people continue to check their mails. The key to success is sending mail that recipients will open, read and act upon. … Continue reading Email Marketing for Ecommerce Businesses
Social Media Marketing for Ecommerce Entrepreneurs
Social media marketing has two major components, which can work together to create maximum impact: Increasing the number of your connections in each platform using organic practices appropriate to it Using paid publicity options offered by each to get in front of new members and get them to engage with you The focus of this … Continue reading Social Media Marketing for Ecommerce Entrepreneurs