To innovate a business model and create better customer experiences, a retailer has to invest in digital commerce capabilities. Much has changed in the way retailers conducted their business in the past. Past innovations and digital commerce trends do offer better visibility throughout the supply chain. However, considering the complexities of omnichannel, little emphasis was … Continue reading Digital Commerce Trends Explained
As competition grows, retailers start exploring new channels such as omnichannel commerce, mobile, and social to improve sales. However, no two channels interact with one another to provide a personalized and seamless buying experience. According to The Future of Customer Engagement and Commerce website, this is the case with multichannel commerce which has three main … Continue reading Omnichannel Commerce Explained
Digital commerce is the selling and buying of products and services online. The transaction may take place online or offline and the customer journey may include both digital and physical. Delivering an engaging experience involves the use of omnichannel marketing, digital commerce software, personalised content, and analytics. Digital Commerce Overview What is Digital Commerce? - … Continue reading What is Digital Commerce?