5 Tips to Improve the Ecommerce Experience in 2021

With consumers relying on online shopping for so many things these days, it is no wonder that a research has estimated that 95% of purchases will be made online by 2040. But with competition growing in ecommerce, it’s important to focus on one part that not only brings more customers to your business but also…More

Improve Marketability of an Existing Product

Once you have a product that is selling in the market you can expand operations in two ways. First, you can improve an existing product to sell more of it or second, you can introduce a completely new product. Introducing a new product into the market is an expensive and high risk option. You have…More

Introducing New Products into the Market – Consider these Tips

Do you know that only five out of a hundred new products introduced into the market survive beyond the year? That is a rather discouraging fact confirmed by studies. Introducing new products into the market requires a systematic approach that attends to key success parameters. We discuss such an approach in this post. We will…More

Top 11 Market Research Companies in India

The focus of this post is on market research service companies in India. Location is still critically important for doing effective market research even in a context where the web has made it easy to access global data from anywhere. A market research service company in India will be familiar with local conditions and this…More

What is Digital Commerce?

There are multiple ways to answer this question. The easiest explanation would be – digital commerce is the selling and buying of products and/or services online. The transaction may take place online or offline. It is important to note that most businesses operating in different industries have an online presence and provide information on their…More

Key Stages in Market Research Process

What is the first thing you do when you decide to buy an electronic gadget or a new piece of furniture for your home? Research and find out the best thing that fulfils your requirements.  It’s important to make your business decisions in the same manner – with research and data-backed insights to support your…More

How to get the most out of your market research?

Before we start answering the question of how to get the most out of your market research, we have to be clear what exactly we mean by getting the most from market research. Broadly, we can say that getting the most out of market research involves optimizing profitable growth of our business using the findings…More

Best Online Survey Tools

Gone are the days when just developing a product or starting a business was enough. Nowadays, you need to interact with your customers and keep them happy. One way to do that is by giving them a voice. The feedback that you get from them, the suggestions you receive, the customer perceptions you understand can…More

How to Conduct Secondary Market Research for your Business

Last Modified – September 13, 2021 In a previous post, we looked at conducting primary market research and now we look at secondary market research. While primary market research involves interacting directly with the target audience of a business, secondary research involves accessing data published by others about the market. Both are part of market…More

What are Open Source Ecommerce Platforms?

E-commerce platforms, i.e., software that you can use to set up your ecommerce business, come in two forms. Firstly, there is proprietary software where you pay for a license to use it. Secondly, there is open-source software that you can get for free and where you have access to the underlying code. Proprietary software can…More