As competition grows, retailers start exploring new channels such as eCommerce, mobile, and social to improve sales. However, no two channels interact with one another to provide a personalized and seamless buying experience. According to The Future of Customer Engagement and Commerce website, this is the case with multichannel commerce which has three main pain […]Read more "All You Need to Know about Omnichannel Commerce"
Digital commerce is the selling and buying of products and services online. The transaction may take place online or offline and the customer journey may include both digital and physical. Delivering an engaging experience involves the use of omnichannel marketing, digital commerce software, personalized content, and analytics. Digital Commerce Overview Digital commerce primarily involves two […]Read more "What is Digital Commerce?"