To innovate a business model and create better customer experiences, a retailer has to invest in digital commerce trends and capabilities. Much has changed in the way retailers conducted their business in the past. Past innovations and digital commerce trends do offer better visibility throughout the supply chain. In this blog post on digital commerce … Continue reading Top 10 Digital Commerce Trends Explained with Examples for 2021
Do you know that only five out of a hundred new products introduced into the market survive beyond the year? That is a rather discouraging fact confirmed by studies. Introducing new products into the market requires a systematic approach that attends to key success parameters. We discuss such an approach in this post. We will … Continue reading Introducing New Products into the Market – Consider these Tips
The focus of this post is on market research service companies in India. Location is still critically important for doing effective market research even in a context where the web has made it easy to access global data from anywhere. A market research service company in India will be familiar with local conditions and this … Continue reading Top 11 Market Research Companies in India
There are multiple ways to answer this question. The easiest explanation would be – digital commerce is the selling and buying of products and/or services online. The transaction may take place online or offline. It is important to note that most businesses operating in different industries have an online presence and provide information on their … Continue reading What is Digital Commerce?
What is the first thing you do when you decide to buy an electronic gadget or a new piece of furniture for your home? Research and find out the best thing that fulfils your requirements. It’s important to make your business decisions in the same manner - with research and data-backed insights to support your … Continue reading Key Stages in Market Research Process
Before we start answering the question of how to get the most out of your market research, we have to be clear what exactly we mean by getting the most from market research. Broadly, we can say that getting the most out of market research involves optimizing profitable growth of our business using the findings … Continue reading How to get the most out of your market research?
The key advantage of market research is that it could mean the difference between life and death for a business. Studies have repeatedly found that new ventures fail because founders neglect to look at the market before starting the business. Failing to look at the market can lead to problems like: Entering an intensely competitive … Continue reading What is Market Research and its Advantages – An In-Depth Look
Gone are the days when just developing a product or starting a business was enough. Nowadays, you need to interact with your customers and keep them happy. One way to do that is by giving them a voice. The feedback that you get from them, the suggestions you receive, the customer perceptions you understand can … Continue reading Best Online Survey Tools
In a previous post, we looked at how to conduct primary market research and now we look at secondary market research. While primary market research involves interacting directly with the target audience of a business, secondary research involves accessing data published by others about the market. Both are part of market research, an exercise that … Continue reading How to Conduct Secondary Market Research for your Business
E-commerce platforms, i.e., software that you can use to set up your ecommerce business, come in two forms. Firstly, there is proprietary software where you pay for a license to use it. Secondly, there is open-source software that you can get for free and where you have access to the underlying code. Proprietary software can … Continue reading What are Open Source Ecommerce Platforms?