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How to get the most out of your market research?

How to get the most out of your market research?

Before we start answering the question of how to get the most out of your market research, we have to be clear what exactly we mean by getting the most from market research. Broadly, we can say that getting the most out of market research involves optimizing profitable growth of our business using the findings … Continue reading How to get the most out of your market research?

How to Conduct Secondary Market Research for your Business

How to Conduct Secondary Market Research for your Business

In a previous post, we looked at how to conduct primary market research and now we look at secondary market research. While primary market research involves interacting directly with the target audience of a business, secondary research involves accessing data published by others about the market. Both are part of market research, an exercise that … Continue reading How to Conduct Secondary Market Research for your Business

Open Source Ecommerce Platforms

What are Open Source Ecommerce Platforms?

E-commerce platforms, i.e., software that you can use to set up your ecommerce business, come in two forms. Firstly, there is proprietary software where you pay for a license to use it. Secondly, there is open-source software that you can get for free and where you have access to the underlying code. Proprietary software can … Continue reading What are Open Source Ecommerce Platforms?

How to do Primary Market Research for your Business

How to do Primary Market Research for your Business

This post on How to do Market Research for Your Business is a follow up to our previous post in which we discussed the "life and death" significance of market research. Without market research you might enter a business and then find you cannot sell in profitable volumes. Without profits, a business dies. Types of … Continue reading How to do Primary Market Research for your Business

Factors to consider before investing in market research service

Factors to Consider before Investing in Market Research Service

Is there a new product you are thinking of launching? Something that you think will be the star product of 2021. Or maybe you’re thinking of entering into a different kind of target market. Or you just want to know why your sales are dwindling while your competitor seems to be doing just fine. Market … Continue reading Factors to Consider before Investing in Market Research Service

Omnichannel Commerce Explained

Omnichannel Commerce Explained

As competition grows, retailers start exploring new ways such as omnichannel commerce, mobile, different channels, and social to improve sales. However, no two channels interact with one another to provide a personalized and seamless buying experience. According to The Future of Customer Engagement and Commerce website, this is the case with multichannel commerce which has … Continue reading Omnichannel Commerce Explained