Let us start with a clear idea of what digital commerce means and the issues that affect success. What is Digital Commerce? Here’s a definition: Digital commerce enables customers to purchase goods and services through an interactive and self-service experience. Gartner. That means digital commerce: Involves a purchase of goods and services Provides an interactive … Continue reading Want to Succeed with Digital Commerce?
In simple words, it is the selling and buying of products and services online. The transaction may take place online or offline and the customer journey may include both digital and physical. Delivering an engaging experience involves the use of omnichannel marketing, digital commerce software, personalised content, and analytics. Digital Commerce Overview What is Digital … Continue reading What is Digital Commerce?