digital commerce trends

Top 10 Digital Commerce Trends Explained with Examples for 2021

To innovate a business model and create better customer experiences, a retailer has to invest in digital commerce trends and capabilities. Much has changed in the way retailers conducted their business in the past. Past innovations and digital commerce trends do offer better visibility throughout the supply chain. In this blog post on digital commerce … Continue reading Top 10 Digital Commerce Trends Explained with Examples for 2021

Market Research Service Companies in India

Top 11 Market Research Companies in India – 2021

The focus of this post is on market research service companies in India. Location is still critically important for doing effective market research even in a context where the web has made it easy to access global data from anywhere. A market research service company in India will be familiar with local conditions and this … Continue reading Top 11 Market Research Companies in India – 2021

What is Market Research and its Advantages

What is Market Research and its Advantages – An In-Depth Look

The key advantage of market research is that it could mean the difference between life and death for a business. Studies have repeatedly found that new ventures fail because founders neglect to look at the market before starting the business. Failing to look at the market can lead to problems like: Entering an intensely competitive … Continue reading What is Market Research and its Advantages – An In-Depth Look

How to Conduct Secondary Market Research for your Business

How to Conduct Secondary Market Research for your Business

In a previous post, we looked at how to conduct primary market research and now we look at secondary market research. While primary market research involves interacting directly with the target audience of a business, secondary research involves accessing data published by others about the market. Both are part of market research, an exercise that … Continue reading How to Conduct Secondary Market Research for your Business

Factors to consider before investing in market research service

Factors to Consider before Investing in Market Research Service

Is there a new product you are thinking of launching? Something that you think will be the star product of 2021. Or maybe you’re thinking of entering into a different kind of target market. Or you just want to know why your sales are dwindling while your competitor seems to be doing just fine. Market … Continue reading Factors to Consider before Investing in Market Research Service

Dropshipping Business

Dropshipping Business – A Close Look

What is Dropshipping? Dropshipping is a retail business model where the shopkeeper sells products online without stocking the merchandise or shipping it to the buyer. Instead, the store owner focuses on marketing and passes on the orders received to the drop shipper. A dropshipping general store ships the products to the customer under the name … Continue reading Dropshipping Business – A Close Look

Digital Commerce Success

Digital Commerce Success – Factors to Consider

Let us start with a clear idea of what digital commerce success means and the issues that affect it. What is Digital Commerce? Here’s a definition: Digital commerce enables customers to purchase goods and services through an interactive and self-service experience. Gartner. That means digital commerce: Involves a purchase of goods and services Provides an … Continue reading Digital Commerce Success – Factors to Consider