What is a Customer Journey? If you find that there is no bread, you go out to the nearby store and get it. Here the retail customer journey is simple. The customer felt a need, knew where to go to meet it and went and got it. Not all customer journeys are that simple, particularly … Continue reading Retail Customer Journey is Changing. How do you Adapt?
Dropshipping Business – A Close Look
What is Dropshipping? Dropshipping is a retail business model where the shopkeeper sells products online without stocking the merchandise or shipping it to the buyer. Instead, the store owner focuses on marketing and passes on the orders received to the drop shipper. A dropshipping general store ships the products to the customer under the name … Continue reading Dropshipping Business – A Close Look
Digital Commerce Success – Factors to Consider
Let us start with a clear idea of what digital commerce success means and the issues that affect it. What is Digital Commerce? Here’s a definition: Digital commerce enables customers to purchase goods and services through an interactive and self-service experience. Gartner. That means digital commerce: Involves a purchase of goods and services Provides an … Continue reading Digital Commerce Success – Factors to Consider