Successful email campaigns attend to improve: Deliverability: Ensuring that your emails are delivered to the inbox of the recipients and Desired Response: Improving the percentage of recipients who open, read, and act upon the email In this post, we look at best practices that help achieve these results. The Issue of Email Deliverability The emails you … Continue reading How to Improve Email Campaign Effectiveness?
Accustomed as you are to voluminous and unwanted email, it might surprise you that email is the top marketing communication. Many studies have confirmed the effectiveness of email campaigns. Despite all the spam mail, people continue to check their mails. The key to success is sending mail that recipients will open, read and act upon. … Continue reading Email Marketing for Ecommerce Businesses
Social media marketing has two major components, which can work together to create maximum impact: Increasing the number of your connections in each platform using organic practices appropriate to it Using paid publicity options offered by each to get in front of new members and get them to engage with you The focus of this … Continue reading Social Media Marketing for Ecommerce Entrepreneurs
A strong social media presence is essential these days for any kind of business. Some media are more relevant for ecommerce. In this post the focus is on top media that are relevant for digital commerce. The major characteristic of social media websites is their varied nature. They differ in the audience they reach and … Continue reading Creating a Social Media Presence for your Ecommerce Business
Pay-per-click means you pay only for a click on your ad. That click will typically lead to a “landing page” on your website. In effect, through PPC advertising management, you will be paying only for a visit to your website. This is unlike traditional advertising, where you have to pay for showing the ad. Even … Continue reading PPC Advertising Management – How To
Ever wondered how to do ecommerce SEO? Search engine optimization is important to answer the question - what is ecommerce marketing strategy? People these days start their shopping with a search. They check where a product is available and compare the prices of different sellers. They also read reviews of the product by past users. … Continue reading How to do Ecommerce SEO
Customers are increasingly shopping online through their smartphones, tablet, or laptops due to the convenience rather than visiting offline stores for their purchase. However, businesses have still not realized and made a reliable ecommerce digital marketing strategy to increase their market share. There are still some brands that have outgrown every competition or challenge that … Continue reading Better Ecommerce Digital Marketing Strategy to Increase Market Share
Digital commerce marketing is more than selling. Selling focuses on selling what is available. Ecommerce and online marketing covers much more: Deciding what to sell, Finding ways to make the selling easier, and The actual selling process. We had discussed the first of these in an earlier post on drop shipping. We discussed: The importance … Continue reading Digital Commerce Marketing – What and How