Effective Email Campaigns

How to Improve Email Campaign Effectiveness?

Successful email campaigns attend to improve: Deliverability: Ensuring that your emails are delivered to the inbox of the recipients and Desired Response: Improving the percentage of recipients who open, read, and act upon the email In this post, we look at best practices that help achieve these results. The Issue of Email Deliverability The emails you … Continue reading How to Improve Email Campaign Effectiveness?

Social media marketing

Social Media Marketing for Ecommerce Entrepreneurs

Social media marketing has two major components, which can work together to create maximum impact: Increasing the number of your connections in each platform using organic practices appropriate to it Using paid publicity options offered by each to get in front of new members and get them to engage with you The focus of this … Continue reading Social Media Marketing for Ecommerce Entrepreneurs

Social Media for Ecommerce

Creating a Social Media Presence for your Ecommerce Business

A strong social media presence is essential these days for any kind of business. Some media are more relevant for ecommerce. In this post the focus is on top media that are relevant for digital commerce. The major characteristic of social media websites is their varied nature. They differ in the audience they reach and … Continue reading Creating a Social Media Presence for your Ecommerce Business

Increase Market Share with Ecommerce Digital Marketing Strategy

Better Ecommerce Digital Marketing Strategy to Increase Market Share

Customers are increasingly shopping online through their smartphones, tablet, or laptops due to the convenience rather than visiting offline stores for their purchase. However, businesses have still not realized and made a reliable ecommerce digital marketing strategy to increase their market share. There are still some brands that have outgrown every competition or challenge that … Continue reading Better Ecommerce Digital Marketing Strategy to Increase Market Share

Digital commerce marketing

Digital Commerce Marketing – What and How

Digital commerce marketing is more than selling. Selling focuses on selling what is available. Ecommerce and online marketing covers much more: Deciding what to sell, Finding ways to make the selling easier, and The actual selling process. We had discussed the first of these in an earlier post on drop shipping. We discussed: The importance … Continue reading Digital Commerce Marketing – What and How