Table of Contents Coming up with the Right Questions for Primary Market ResearchReview each QuestionQuestionnaire PresentationTest the QuestionnaireConclusion To create an effective questionnaire for primary market research you have to be very clear what exactly you want to find out. Market research can be done to find out different things about the market. For example: … Continue reading Creating an Effective Questionnaire – Tips and Examples
The key advantages of market research is that it could mean the difference between life and death for a business. Studies have repeatedly found that new ventures fail because founders neglect to look at the market before starting the business. Failing to look at the market can lead to problems like entering an intensely competitive … Continue reading What is Market Research and its Advantages? – In-Depth Version
Once you have a product that is selling in the market you can expand operations in two ways. First, you can improve an existing product to sell more of it or second, you can introduce a completely new product. Introducing a new product into the market is an expensive and high risk option. You have … Continue reading Improve Marketability of an Existing Product
Do you know that only five out of a hundred new products introduced into the market survive beyond the year? That is a rather discouraging fact confirmed by studies. Introducing new products into the market requires a systematic approach that attends to key success parameters. We discuss such an approach in this post. We will … Continue reading Introducing New Products into the Market – Consider these Tips
What is the first thing you do when you decide to buy an electronic gadget or a new piece of furniture for your home? Research and find out the best thing that fulfils your requirements. It’s important to make your business decisions in the same manner - with research and data-backed insights to support your … Continue reading Key Stages in Market Research Process
Before we start answering the question of how to get the most out of your market research, we have to be clear what exactly we mean by getting the most from market research. Broadly, we can say that getting the most out of market research involves optimizing profitable growth of our business using the findings … Continue reading How to get the most out of your market research?
This post on How to do Market Research for Your Business is a follow up to our previous post in which we discussed the "life and death" significance of market research. Without market research you might enter a business and then find you cannot sell in profitable volumes. Without profits, a business dies. Types of … Continue reading How to do Primary Market Research for your Business
Successful email campaigns attend to improve: Deliverability: Ensuring that your emails are delivered to the inbox of the recipients and Desired Response: Improving the percentage of recipients who open, read, and act upon the email In this post, we look at best practices that help achieve these results. The Issue of Email Deliverability The emails you … Continue reading How to Improve Email Campaign Effectiveness?
Accustomed as you are to voluminous and unwanted email, it might surprise you that email is the top marketing communication. Many studies have confirmed the effectiveness of email campaigns. Despite all the spam mail, people continue to check their mails. The key to success is sending mail that recipients will open, read and act upon. … Continue reading Email Marketing for Ecommerce Businesses
Social media marketing has two major components, which can work together to create maximum impact: Increasing the number of your connections in each platform using organic practices appropriate to it Using paid publicity options offered by each to get in front of new members and get them to engage with you The focus of this … Continue reading Social Media Marketing for Ecommerce Entrepreneurs