As competition grows, retailers start exploring new ways such as omnichannel commerce, mobile, different channels, and social to improve sales. However, no two channels interact with one another to provide a personalized and seamless buying experience. According to The Future of Customer Engagement and Commerce website, this is the case with multichannel commerce which has … Continue reading Omnichannel Commerce Explained
E-commerce platforms, i.e., software that you can use to set up your ecommerce business, come in two forms. Firstly, there is proprietary software where you pay for a license to use it. Secondly, there is open-source software that you can get for free and where you have access to the underlying code. Proprietary software can … Continue reading What are Open Source Ecommerce Platforms?
The dictionary definition of traditional shopping cart - "A small vehicle that you push around a store, putting the things that you want to buy in it". You cannot put such a physical vehicle into a virtual digital commerce store. Instead, you have shopping cart software that allows you to do the same things, such … Continue reading Shopping Cart Software Solutions – Types and Success Factors
“Digital commerce platform facilitates purchasing transactions over the Web, and support the creation and development of customer relationships across multiple retail, wholesale, mobile, direct and indirect sales, call center, and digital sales channels. Key functionality for this technology includes the creation and management of product catalogs, Web storefronts, shopping carts, and product recommendation and personalization.” … Continue reading Digital Commerce Platform for your e-commerce Business