Gone are the days when just developing a product or starting a business was enough. Nowadays, you need to interact with your customers and keep them happy. One way to do that is by giving them a voice. The feedback that you get from them, the suggestions you receive, the customer perceptions you understand can all help you improve your customer experience and retention.
One way to do that is by creating online surveys. Among many other uses, some of the areas where online surveys can be used are:
- Getting feedback about a product
- Gauging market perception about a new product
- Conducting market research
- Getting feedback about customer service
- Understanding the way customers buy a product
Best Online Survey Tools
1. TYPEFORM
Typeform is the go-to tool if you’re looking to give an aesthetic touch to your surveys. They have many creative survey creation styles.
Apart from that one praiseworthy feature of Typeform is that you can embed responses into the text of your survey. For example, if a respondent fills her name as ‘Markle’ in one question, the following questions can then have Markle’s name in it which makes the survey more personalized.
The free version has features like templates, export option, custom design themes, basic reporting options and unlimited questions and answers.
Detailed list of features in the paid version (35$ per month)
- 5000 responses per month
- Unlimited typeforms
- Unlimited logic jumps
- Unlimited questions
- Filed uploads
- Collection of payments
- Calculator for quizzes and payments
- Mailchimp integration
- Custom and multiple thank you screen
- Airtable integration
- Custom subdomain
- Custom link preview
- Respondent email notifications
- Personalization with hidden fields
- Facebook pixel
- Google tag manager
- Custom closed message
- Hubspot integration
- Redirect on completion
Pros:
- It is easy-to-use and at the same time also allows for complex/advanced features, automation and rules
- Integration with other third-party tools allows you to easily export the results of forms.
Cons:
- The logic jump can be a bit tedious to set up as it allows for a lot of customization.
- If you need to upload more than one image or video per question, that might not be possible in Typeform
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2. QUALTRICS
Qualtrics is that tool that has it all. It has all the features that you can think of.
To make analysis more detailed, this tool also provides you with advanced analytical features like predictive intelligence and statistical analysis functionality.
Detailed list of features
- Auto-number questions
- Reusable choices
- Checking survey accessibility
- Import and export surveys
- Email triggers
- Contact list triggers
- Translate survey
- Scoring
- Testing/editing active surveys
- Using logic
- Mobile survey optimization
- Data and analysis
Pros:
- They have a variety of in-depth analytics for surveying.
- The number of options and variety in types of questions helps you develop the surveys exactly the way you want.
Cons:
- As there are too many options and complicated features, this tool would turn out to be expensive if you need just basic options.
- There can be a lot of training required because of its extensive features.
3. ALCHEMER
Previously known as Survey Gizmo, Alchemer is a user-friendly tool.
The free version only allows you to have 50 respondents per survey so you’d need to have a very specific target group. Other than that, the features in the free version are templates, varied question types and some basic reporting.
Detailed feature list in the paid version ($49 per month)
- Unlimited surveys
- Unlimited questions
- Unlimited responses
- 25 question types
- Data exports
- Email support
- Survey logic
- Email campaigns
- Custom survey branding
Pros:
- It has a wide range of in-built templates so you can save time.
- It shows a fatigue meter that indicates your survey strength.
Cons:
- As compared to other tools, the price can turn out to be quite expensive.
- Reporting and analysis features are a bit lacking.
4. SURVEYPLANET
This tool has a lot in store for the businesses that are looking for free online survey tools.
It is also ideal for large businesses who need to constantly survey large audiences.
Detailed list of features in the free version
- Unlimited surveys
- Unlimited questions
- Unlimited responses
- Opening & closing messages
- Anonymous surveys
- Duplicate surveys
- Survey embedding
- Survey themes
- Create surveys in 20 languages
- Reporting features
Pros:
- It is a user friendly tool and doesn’t take time to get hold of the different features
- The free version of SurveyPlanet has a lot many features as compared to other tools.
Cons:
- You can’t export the data unless you switch to the paid version of SurveyPlanet.
- There aren’t many customization options.
5. HUBSPOT
Hubspot is yet another free tool that has enough features for small businesses to start with.
Detailed list of features
- Email and web page survey delivery
- Feedback
- Thank you screen
- Automation
Pros:
- It’s free to use and can be thus used for surveys that doesn’t need extensive customization or features
- Integration with SurveyMonkey can be incredibly useful
Cons:
- The features aren’t as extensive as other survey tools
Conclusion
Creating online surveys is a great way to interact and engage with your customers. While there are a lot many tools on the internet, the one that is the right fit for you will depend on your budget and your specific requirements.
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