Why Online Reputation Management Matters: Understanding the Advantages

Welcome to the world of ORM, or Online Reputation Management! In today’s digital age, building your brand’s online reputation deserves every dollar of your marketing budget. Then comes managing it, which is a different ball game and needs expertise. It can make or break your business. With the ever-increasing popularity of social media and online…More

What is MarTech?

Marketing Technology (MarTech) refers to the tools, platforms, and strategies that enable businesses to improve and optimize their marketing efforts. In recent years, MarTech has become an essential component of marketing, with businesses using various technologies to reach and engage their customers more effectively. In this article, we will discuss some of the latest trends…More

The Do’s and Don’ts of Social Media Reputation Management

No doubt, in today’s digitized world of e-commerce, 53% of consumers are curious to research, like or follow a brand’s social media pages on different handles. Social media handles are an easy to access anytime platform for consumers who want to learn about their preferred or newly launched brand’s new products and services. Thus, business’s…More

How to Improve an Existing Product Marketability?

Once you have a product that is selling in the market you can expand operations in two ways. First, you can improve an existing product to sell more of it or second, you can introduce a completely new product. Introducing a new product into the market is an expensive and high risk option. You have…More

Top Digital Marketing Strategies to Consider in 2023

Digital marketing is an ever-changing ecosystem, sensitive to a range of factors that govern the market. Digital marketing strategies of today might become obsolete tomorrow and yield no results. Also, algorithms of the social media platforms or search engines can change overnight, which is why a business owner and digital marketer has to comply and…More

What Is The Role Of Social Media Reputation Management For Businesses?

A report shows that by the end of 2023, there will be an estimated 4.89 billion social media users worldwide. Another report states that around 55% of clients are familiarized with the brand through social media platforms. These statistics offer a massive opportunity for marketers and business owners. It allows them to use social media…More

What is Dropshipping?

There are different types of retail businesses. For those entrepreneurs or businesses, who does not want to invest heavily, dropshipping can be considered a viable option. Ideally, a dropshipping businesses don’t invest heavily to maintain stock, buy large warehousing space, and purchase a fleet of vehicles to offer delivery service. Entrepreneurs who wish to explore…More

What are Shopping Cart Software Solutions?

The dictionary definition of traditional shopping cart – “A small vehicle that you push around a store, putting the things that you want to buy in it”. You cannot put such a physical vehicle into a virtual digital commerce store. Instead, you have a shopping cart software solution that enables one to select things to…More

Digital Commerce Platform for your e-commerce Business

“Digital commerce platform facilitates purchasing transactions over the Web, and supports the creation and development of customer relationships across multiple retail, wholesale, mobile, direct and indirect sales, call center, and digital sales channels. Key functionality for this technology includes the creation and management of product catalogs, Web storefronts, shopping carts, and product recommendation and personalization.”…More

Ecommerce Shipping Options that add Value in the Fulfillment Process

In a study conducted by Forter and OnePoll, insights were shared on different reasons behind the high ecommerce shopping cart abandonment rate in the ecommerce ecosystem. In the graph shown below, we can observe the top five reasons behind why shoppers abandon their cart. The top five reasons were – need to re-enter shipping info,…More