To innovate a business model and create better customer experiences, a retailer has to invest in digital commerce trends and capabilities. Much has changed in the way retailers conducted their business in the past. Past innovations and digital commerce trends do offer better visibility throughout the supply chain. In this blog post on digital commerce … Continue reading Top 10 Digital Commerce Trends Explained with Examples for 2021
Introducing New Products into the Market – Consider these Tips
Do you know that only five out of a hundred new products introduced into the market survive beyond the year? That is a rather discouraging fact confirmed by studies. Introducing new products into the market requires a systematic approach that attends to key success parameters. We discuss such an approach in this post. We will … Continue reading Introducing New Products into the Market – Consider these Tips
Top 11 Market Research Companies in India
The focus of this post is on market research service companies in India. Location is still critically important for doing effective market research even in a context where the web has made it easy to access global data from anywhere. A market research service company in India will be familiar with local conditions and this … Continue reading Top 11 Market Research Companies in India
What is Digital Commerce?
There are multiple ways to answer this question. The easiest explanation would be – digital commerce is the selling and buying of products and/or services online. The transaction may take place online or offline. It is important to note that most businesses operating in different industries have an online presence and provide information on their … Continue reading What is Digital Commerce?
Key Stages in Market Research Process
What is the first thing you do when you decide to buy an electronic gadget or a new piece of furniture for your home? Research and find out the best thing that fulfils your requirements. It’s important to make your business decisions in the same manner – with research and data-backed insights to support your … Continue reading Key Stages in Market Research Process
How to get the most out of your market research?
Before we start answering the question of how to get the most out of your market research, we have to be clear what exactly we mean by getting the most from market research. Broadly, we can say that getting the most out of market research involves optimizing profitable growth of our business using the findings … Continue reading How to get the most out of your market research?
Digital Commerce Insights 