Gone are the days when just developing a product or starting a business was enough. Nowadays, you need to interact with your customers and keep them happy. One way to do that is by giving them a voice. The feedback that you get from them, the suggestions you receive, the customer perceptions you understand can … Continue reading Best Online Survey Tools
Last Modified – September 13, 2021 In a previous post, we looked at conducting primary market research and now we look at secondary market research. While primary market research involves interacting directly with the target audience of a business, secondary research involves accessing data published by others about the market. Both are part of market … Continue reading How to Conduct Secondary Market Research for your Business
E-commerce platforms, i.e., software that you can use to set up your ecommerce business, come in two forms. Firstly, there is proprietary software where you pay for a license to use it. Secondly, there is open-source software that you can get for free and where you have access to the underlying code. Proprietary software can … Continue reading What are Open Source Ecommerce Platforms?
Last Modified – Sept 11, 2021 This post on conducting market research for your business is a follow up to our previous post in which we discussed the significance of market research. Without market research you might enter a business and then find that you may find it challenging sell in profitable volumes. Without profits, … Continue reading Conducting Primary Market Research for your Business
Is there a new product you are thinking of launching? Something that you think will be the star product of 2021. Or maybe you’re thinking of entering into a different kind of target market. Or you just want to know why your sales are dwindling while your competitor seems to be doing just fine. Market … Continue reading Factors to Consider before Investing in Market Research Service
As competition grows, retailers start exploring new ways such as omnichannel commerce, mobile, different channels, and social to improve sales. However, no two channels interact with one another to provide a personalized and seamless buying experience. According to The Future of Customer Engagement and Commerce website, this is the case with multichannel commerce which has … Continue reading Omnichannel Commerce Explained