Successful email campaigns attend to improve: Deliverability: Ensuring that your emails are delivered to the inbox of the recipients and Desired Response: Improving the percentage of recipients who open, read, and act upon the email In this post, we look at best practices that help achieve these results. The Issue of Email Deliverability The emails you…More
Email Marketing for Ecommerce Businesses
Accustomed as you are to voluminous and unwanted email, it might surprise you that email is the top marketing communication. Many studies have confirmed the effectiveness of email campaigns. Despite all the spam mail, people continue to check their mails. The key to success is sending mail that recipients will open, read and act upon.…More
Social Media Marketing for Ecommerce Entrepreneurs
Social media marketing has two major components, which can work together to create maximum impact: Increasing the number of your connections in each platform using organic practices appropriate to it Using paid publicity options offered by each to get in front of new members and get them to engage with you The focus of this…More
Creating a Social Media Presence for your Ecommerce Business
A strong social media presence is essential these days for any kind of business. Some media are more relevant for ecommerce. In this post the focus is on top media that are relevant for digital commerce. The major characteristic of social media websites is their varied nature. They differ in the audience they reach and…More
What Goes into Ecommerce Website Design?
Ecommerce Website Design Essentials An ecommerce website design typically has three key elements: A header section, a body section, and a footer section. These sections generally are arranged vertically in the following order. We will look at what goes into each of these sections, and then at the considerations that may affect ecommerce website design.…More
PPC Advertising Management – How To
Pay-per-click means you pay only for a click on your ad. That click will typically lead to a “landing page” on your website. In effect, through PPC advertising management, you will be paying only for a visit to your website. This is unlike traditional advertising, where you have to pay for showing the ad. Even…More
How to do Ecommerce SEO
Ever wondered how to do ecommerce SEO? Search engine optimization is important to answer the question – what is ecommerce marketing strategy? People these days start their shopping with a search. They check where a product is available and compare the prices of different sellers. They also read reviews of the product by past users.…More
Ecommerce Digital Marketing Strategy to Increase Market Share
Last Modified – May 9, 2021 Customers are increasingly shopping online through their smartphones, tablet, or laptops due to the convenience rather than visiting offline stores for their purchase. However, businesses have still not realized and made a reliable ecommerce digital marketing strategy to increase their market share. Table of Contents Industry Overview Focus on…More
Digital Commerce Marketing Guide (2023)
Digital commerce marketing is more than selling. Selling focuses on selling what is available. Digital commerce or ecommerce marketing covers much more such as deciding what to sell, finding ways to make the selling easier, and the actual selling process. In this post, we go into more detail on selling your products using an ecommerce…More
Digital Commerce Insights 