Digital Transformation in Retail – Examples

When you hear ‘digital commerce’ or ‘e-commerce’, the image that emerges in your mind could be online marketplaces like Amazon or Alibaba. Retail digitalization is leading to a transformation that helps traditional brick-and-mortar stores to compete successfully in different ways. Unlike many predictions, the arrival of online stores has not led to the disappearance of…More

How to Improve Email Campaign Effectiveness?

Successful email campaigns attend to improve: Deliverability: Ensuring that your emails are delivered to the inbox of the recipients and Desired Response: Improving the percentage of recipients who open, read, and act upon the email In this post, we look at best practices that help achieve these results. The Issue of Email Deliverability The emails you…More

Email Marketing for Ecommerce Businesses

Accustomed as you are to voluminous and unwanted email, it might surprise you that email is the top marketing communication. Many studies have confirmed the effectiveness of email campaigns. Despite all the spam mail, people continue to check their mails. The key to success is sending mail that recipients will open, read and act upon.…More

Social Media Marketing for Ecommerce Entrepreneurs

Social media marketing has two major components, which can work together to create maximum impact: Increasing the number of your connections in each platform using organic practices appropriate to it Using paid publicity options offered by each to get in front of new members and get them to engage with you The focus of this…More

Creating a Social Media Presence for your Ecommerce Business

Updated March 28, 2023 A strong social media presence is essential these days for any kind of business. Some media management is more relevant for e-commerce. In this post, the focus is on top media that are relevant for digital commerce. The major characteristic of social media websites is their varied nature. They differ in…More

What Goes into Ecommerce Website Design?

Ecommerce Website Design Essentials An ecommerce website design typically has three key elements: A header section, a body section, and a footer section. These sections generally are arranged vertically in the following order. We will look at what goes into each of these sections, and then at the considerations that may affect ecommerce website design.…More

PPC Advertising Management – How To

Updated March 28, 2023 Pay-per-click means you pay only for a click on your ad. That click will typically lead to a “landing page” on your website. In effect, through PPC advertising management, you will be paying only for a visit to your website. This is unlike traditional advertising, where you have to pay for…More

How to do Ecommerce SEO

Updated March 28, 2023 Ever wondered how to do ecommerce SEO? Search engine optimization is important to answer the question – what is ecommerce marketing strategy? People these days start their shopping with a search. They check where a product is available and compare the prices of different sellers. They also read reviews of the…More

Ecommerce Digital Marketing Strategy to Increase Market Share

Updated March 28, 2023 Customers are increasingly shopping online through their smartphones, tablet, or laptops due to the convenience rather than visiting offline stores for their purchase. However, businesses have still not realized and made a reliable ecommerce digital marketing strategy to increase their market share. The Online Shopping Landscape is Evolving. Create a Future-Proof…More

Digital Commerce Marketing Guide (2023)

Updated March 28, 2023 Digital commerce marketing is more than selling. Selling focuses on selling what is available. Digital commerce or ecommerce marketing covers much more such as deciding what to sell, finding ways to make the selling easier, and the actual selling process. In this post, we go into more detail on selling your…More